Turning Sustainability Into Value

Strategy

Campaign framework delivered

Messaging

Copy brought to life

Communication

B2B narrative systems

Governance

Scalable usage rules

Motion

Storytelling in movement

Identity

Visual leadership assets

Insight

Illustrated clarity

Digital

Designed experiences

Reach

Social activation

Play Video

Watch Campaign Reel

Designing Sustainable Communication

Turning commitments into meaningful, scalable narratives

Overview

Sustainability is a strategic commitment, and communicating it requires clarity, credibility, and consistency. OH37 partners with global marketing teams to translate complex sustainability strategies into cohesive campaigns that resonate internally and externally.

For Roche Diagnostics International, we supported the development and rollout of a global sustainability marketing campaign aligned with the organization’s commitments to the UN Sustainable Development Goals. Our role focused on defining the strategic backbone, visual language, and asset ecosystem required to activate sustainability as a shared value across the organization.

Working closely with Roche’s global brand and marketing teams, OH37 established a clear marketing value proposition built around three core pillars: Social, Economic, and Environmental sustainability. From this foundation, we developed the campaign’s tone, messaging structure, and visual identity — ensuring the narrative communicated sustainability as a systemic, human-centered effort rather than a collection of isolated actions.

The campaign was designed to scale. We created a comprehensive MVP guide, usage frameworks, and a modular asset library that enabled global teams to adapt content across regions, languages, and channels while preserving consistency and intent. Assets included animated key visuals, campaign illustrations, infographics, internal presentations, social media content, website modules, and a lead animated campaign film.

By designing every element in-house — from strategy and illustration to animation and production — OH37 delivered a unified campaign system that empowered Roche’s teams to communicate sustainability with confidence, clarity, and impact.

This case study demonstrates how we help marketing leaders transform sustainability strategy into communication systems that inspire understanding, alignment, and action.

Project

Roche Sustainability Campaign

Client

Roche Diagnostics International

What We Did

Campaign Creative Strategy, Creative Direction, Art Direction, Copywriting, Graphic Design, Animation, Motion Graphics, Script Writing, 2D Animation and Production, Content Design, Campaign Guidelines, Marketing Campaign Assets. 

Campaign Film

A global sustainability narrative brought to life.

Through animation, illustration, and carefully crafted messaging, OH37 produced a lead campaign film that introduced the sustainability framework with clarity and emotional resonance. Designed for both internal and external audiences, the film established a shared understanding of sustainability as a collective responsibility and long-term commitment.

Roche sustainability campaign key visual presenting integrated sustainability pillars
Sustainability messaging displayed across Roche office environments
Social sustainability illustration highlighting access to diagnostics and healthcare equity
Economic sustainability illustration showing innovation and responsible growth
Environmental sustainability illustration emphasizing reduced environmental impact
Renewable energy and operational efficiency sustainability illustration
Sustainability system illustration connecting people, innovation, and planet
Future-focused sustainability illustration showing shared responsibility

Social Impact

Economic Responsibility

Environmental Stewardship

Shared Future

  • Cover of the Roche Sustainability Campaign Guidelines manual
  • Inside spread of the Roche Sustainability Campaign Guidelines
  • Sustainability campaign guideline spreads showing design systems
  • Sustainability campaign guidelines showing asset frameworks
  • Mockups of sustainability campaign guidelines in use

Campaign Guidelines

To ensure consistency and scalability, OH37 developed a comprehensive campaign guidelines document outlining visual language, tone of voice, asset usage, and adaptation rules. This framework enabled global teams to confidently deploy sustainability messaging across channels while maintaining alignment with the core strategy.

Data Made Clear

Internal Engagement

Contact Us

Illustrated System

Visual Storytelling

A suite of animated key visuals was created to anchor the campaign across touch-points. Each animation expressed one pillar of sustainability while contributing to a cohesive, interconnected system designed to educate, inspire, and align audiences globally.

  • Social sustainability infographic illustrating Roche’s impact on healthcare access, diversity, and inclusion
  • Economic sustainability infographic showing investment in diagnostics innovation and global growth
  • Environmental sustainability infographic highlighting renewable energy use and emissions reduction
  • Sustainable future infographic combining social, economic, and environmental sustainability pillars

Explaining Complexity

OH37 designed a series of campaign infographics that translated sustainability principles into accessible, visual narratives. These assets supported education, internal alignment, and external communication by making complex ideas clear, structured, and engaging.

Sustainability campaign presentation cover with illustrated future city
Sustainability elevator pitch slide with campaign key visuals
Sustainability key visual showing integrated social, economic, and environmental themes
Sustainability social media banner with campaign illustration
Social sustainability key visual featuring people and community impact
Economic sustainability key visual with innovation and growth symbols
Environmental sustainability key visual with renewable energy and nature
Sustainable future key visual combining social, economic, and environmental elements

Sustainability, Shared

The campaign included a complete social media toolkit designed for global deployment. Templates, animations, and illustrations allowed teams to communicate sustainability consistently while adapting content to regional needs and platforms.

  • Sustainability campaign social media post introducing Roche’s sustainability framework.
  • Sustainability campaign social media post variant with campaign key message and call to action.
  • Social sustainability themed campaign post highlighting access, inclusion, and community impact.
  • Economic sustainability themed campaign post highlighting innovation, investment, and long-term value.
  • Environmental sustainability themed campaign post highlighting emissions reduction and resource responsibility.
Roche sustainability Google ad highlighting environmental and social impact
Roche sustainability campaign LinkedIn advertisement
Google ad visual promoting Roche sustainability commitments
Illustrated sustainability Google ad from Roche campaign
Roche Diagnostics sustainability LinkedIn ad visual
Roche sustainability Google display advertisement
LinkedIn sustainability ad featuring Roche campaign visuals
Sustainability-focused Google ad by Roche Diagnostics
Roche sustainability campaign ad for LinkedIn
  • Roche sustainability campaign webpage displayed on tablet
  • Roche sustainability campaign website overview
  • Roche sustainability web article layout
  • Roche sustainability marketing automation landing page
  • Roche sustainability online web presence mockup
  • Roche future sustainability digital campaign visual

Digital Presence

Dedicated campaign webpages extended the sustainability narrative online, creating a central destination for information, storytelling, and engagement. Designed for clarity and scalability, the pages supported both internal education and external visibility.

Let’s communicate sustainability with purpose.

DELIVERABLES
  • Marketing campaign support, campaign guidelines, animated video, key visuals, infographics, social media assets, and webpages.
LOCATION
  • Global
CLIENT
  • Roche Diagnostics International
YEAR
  • 2023
CREATIVE DIRECTION
  • Melo Infante
  • Hadi Hawili
PROJECT MANAGEMENT
  • Angelo Agana
PRODUCTION MANAGER
  • Irene Carmona
ANIMATION
  • Raul Cuisano
ILLUSTRATOR
  • Daniel Wong
COPYWRITER
  • Xavier Rivadeneira
GRAPHIC DESIGNER
  • Nicole Beltran
  • Alberto Kittsteiner