Turning complexity into clarity
One unified narrative
A clear and compelling value proposition is essential for organizations operating across complex portfolios, markets, and customer needs. OH37 partners with global and regional marketing teams to define, structure, and activate messaging systems that bring clarity, consistency, and strategic focus to market communication.
For Roche Diagnostics Corporation in the United States, OH37 supported the development and rollout of a unified Core Lab value proposition designed to align marketing, commercial, and digital communication across channels. The objective was not simply to create assets, but to establish a shared narrative framework that enabled teams to confidently articulate customer value, differentiation, and strategic relevance at every level of engagement.
Building on Roche’s global brand foundations, OH37 crafted a refreshed messaging architecture that unified previously fragmented product communication under a single strategic umbrella.
Supporting the overarching value proposition, with structured supporting pillars and narratives, and established a clear hierarchy for executive-level, mid-level, and tactical communications. This framework ensured consistency while allowing flexibility across channels, audiences, and use cases.
The program resulted in a comprehensive suite of tools designed to support real-world activation. These included a Marketing Communication Guide, a Sales Brand Book, executive presentations, explainer films, interactive digital brochures, refreshed website messaging, and adaptable social media templates. Each deliverable was designed to help teams communicate with clarity, relevance, and confidence — whether engaging internally, supporting sales conversations, or reaching customers through omni-channel campaigns.
By translating strategy into usable systems, OH37 enabled Roche US teams to move beyond isolated messaging efforts and toward a coherent, scalable communication approach — strengthening engagement, reinforcing differentiation, and supporting long-term marketing effectiveness.
Project
Roche US Marketing Value Proposition & Core Lab Messaging
Client
Roche Diagnostics Corporation, USA
What We Did
Creative Strategy, Art Direction, Graphic Design, Animation, Guidelines and Graphic Assets Creation
Value, explained visually
OH37 creates explainer content that helps organizations communicate complex value propositions with clarity and impact. Through structured storytelling, animation, and design, we transform strategic narratives into engaging films that support executive alignment, sales enablement, and customer understanding.
Designed for adoption
Guidelines, key visuals, and digital assets were created to ensure consistent application across teams and touch points. By combining strategic clarity with practical templates, OH37 enables marketing organizations to confidently deploy messaging without diluting intent or quality.
Activating value across every channel
From social media templates and digital brochures to refreshed website messaging, OH37 designs content ecosystems that perform across platforms. Each asset is crafted to encourage engagement, support lead capture, and reinforce a unified value narrative at every customer interaction.
Science, humanized visually
Using Roche’s global illustration principles as a foundation, OH37 created custom scientific illustrations that balance accuracy with approachability. This artistic approach transforms technical content into visual stories that inspire curiosity, understanding, and trust.
Let’s design meaningful communication
DELIVERABLES
-
Marketing Communication Guide, Sales Brand Book, Explainer Video, Website Pages, Interactive Brochures, Executive Presentations, Graphic Assets
.
LOCATION
- Indianapolis, USA
CLIENT
- Roche Diagnostics Corporation USA
YEAR
- 2023
CREATIVE LEADS
- Melo Infante
- Hadi Hawili
PRODUCTION MANAGER
- Angelo Agana
CONTENT PRODUCER
- Irene Carmona
Account Executive
MOTION GRAPHICS
- Raul Cuisano
GRAPHIC DESIGN
- Nicole Beltran
- Alberto Kittsteiner
Illustration
- Daniel Wong
- Melo Infante