Overview
OH37, we design and produce content ecosystems that transform events into immersive storytelling experiences.
For Roche Diagnostics at EuroMedLab Rome 2023, our mission was to craft a three-day visual narrative that brought innovation, sustainability, and connection to life through motion, design, and technology.
Our team developed over 120 minutes of animated content, meticulously choreographed and synchronized across a multi-screen stage environment.
Each piece was strategically planned to integrate with the unique set design — transforming individual screens, surfaces, and installations into a single, cohesive storytelling arena.
The show unfolded as a journey of discovery, guiding guests from today’s innovations through the CCM Gate — a symbolic bridge to the future of diagnostics.
Through seamless animation design, pixel-mapped content, and synchronized transitions, we created an environment that communicated brand pillars with clarity and emotional resonance.
Our content mix included 3D cinematic product reveals, holographic sequences displayed on stage, and animated product posters designed to attract visitors to each engagement point. Animations were carefully timed to complement live sessions, ensuring every message felt part of a continuous, connected experience — both for audiences onsite and those joining through the live-streamed event, hosted by a well-known presenter.
By combining artistry with engineering precision, OH37 transformed Roche’s vision into a living narrative — one that moved beyond screens and became an evolving experience of innovation, storytelling, and human connection.
Project
Roche at EuroMedLab 2023: Event Content Design & Production
Client
Roche Diagnostics International
What We Did
Experience Planning, Stand Creative Concept, Creative Strategy, Content Design, Stand Design, 3D Modeling, Graphic Design, Animation, Motion Graphics, 3D Motion Graphics, Script Writing, Content Production Management, Show production, Show calling, Video Editing, Photography, and Content Operation Management.
Animating brand expression
Visual Identity in Motion
Event branding doesn’t stop at static design — it moves, breathes, and reacts. At OH37, we transform key visuals, agendas, and announcements into animated systems that energize events, ensuring your identity is seen, felt, and remembered.
Creating clarity with design
Crafting Stories Through 2D Animation
We develop short-form animated content that brings complex information to life.
At EuroMedLab Rome 2023, OH37 produced over a dozen 2D focus films that helped communicate product benefits, promote services, and create emotional connection, combining precision with creativity.
Turning imagination into impact
Defining Worlds Through 3D Motion
Our 3D animation work expands storytelling beyond the screen.
From product showcases to cinematic visual narratives, each animation is engineered to elevate your brand, blending scientific accuracy with emotional resonance.
Roche Consulting Campaign
RHC CAMPAIGN
RHC CAMPAIGN
RHC CAMPAIGN
RHC CAMPAIGN
RHC CAMPAIGN
A digital-first story crafted to foster partnerships
Designing content for complex spaces
Extending stories across every surface
At OH37, we specialize in choreographing motion across dynamic architectural environments.
From stage screens to curved LED walls, our team designs, maps, and synchronizes content that transforms physical structures into cohesive storytelling canvases.
Explore EML Rome 2023 Case StudyLet’s create the content your audience will remember.
DELIVERABLES
- Content Creation, Production Management, Show-calling and Event Operation.
LOCATION
- Rome, Italy
CLIENT
- Roche Diagnostics International
YEAR
- 2023
CREATIVE LEADS
- Melo Infante
- Hadi Hawili
PRODUCTION MANAGER
- Angelo Agana
PRODUCTION ASSISTANT
- Irene Carmona
ART DIRECTION
MOTION GRAPHICS
- Eva Recio
GRAPHIC & MOTION DESIGN
- Nicole Beltrán
3D ANIMATION
- Melo Infante
- Przemek Sobiecki
DEVELOPMENT
- Rabih abu Hosn
- Nick Mejdalani
- Nour Hawili
- Clara Christy