Project Overview:


Roche Diagnostics Arab Health Stand


Roche Diagnostics Middle East

What We Did

Stand Creative Concept, Creative Strategy, Stand Design, 3D Modeling, Graphic Design, Animation, Motion Graphics, 3D Motion Graphics, Production Management, Script Writing, VO Recording, Entertainment and Talent Management, Event Management, Time-lapse Video and Editing, Photography, Videography, Print Production, Logistics Management and Operation.


The Roche Diagnostics Middle East stand at the 2016 Arab Health Exhibition (RDME Arab Health 2016) exemplifies how OH37 can incorporate a brand’s ideology into the DNA of an installation and meet, and exceed, its marketing objectives.

The Lab Section of the stand was used to exhibit the new cobas® machines, which are marketed under the banner of connectivity. To capture the essence of connectivity, we installed giant hanging LED screens that crisscrossed above the machines. They formed half a hexagon that merged with the control desks displaying the machines. This installation brought the technological characteristics of the cobas® machines to life and reinforced the integrity of the Roche brand. The screens displayed graphics that illustrated two key aspects of the brand and product: Microbiology and Advanced Interconnectivity.

The second major section of the RDME Arab Health 2016 stand was an experiential forest space. Tucked away behind a waterfall we constructed, we deployed a real forest with four interactive stations. The stations in the Forest Room formed a path the guests would walk through while listening to a narrative we created.

Each station represented a value that the brand wanted to convey to their guests. These are the values that form the foundations of Roche. Natural is authentic. Natural is true. Natural is harmonious. The journey through the forest informed visitors about Roche’s fundamental values while experiencing an environment that left them with a lasting brand impression. The Forest Room is enclosed with a wall-to-wall waterfall that greeted visitors with a glorious multicolored water display. The Roche logo, event and brand messaging were continuously projected within it.

We also created and produced a specialized product display: The Reagents Wall, which supplemented the cobas® machines. The actual reagents were built into one massive wall connected by a specially designed interactive Roche product map that enhanced the viewing experience and explained the product lines.


T Trade Show Experiential Stand

The full Experience

OH37 used the full spectrum of its multi-disciplinary services during the production of this project. From the initial briefing until the last stone was removed from the site, OH37 was the lead agency on this project.

The result was a memorable experiential stand that was the gem in the MEDLAB section of Arab Health Exhibition 2016. The stand was featured in live TV interviews, visited by the UAE Minister of Health, and regarded as the most well designed stand at the Medical Diagnostics Expo. It received further accolades for being the only experiential stand at the expo..

Assembled Custom Just For You

Speed & Beauty Combined

Enter Into A World Of Fun

First Person Clips Of Mountain Rides With The X1

Aerial Footage 5:29

Watch some drone footage of our team’s best riders going downhill on Salient mountain.

The Quick Route 3:20

There’s staying on the trail and then there’s taking the “alternative” route.

Kevin Robertson 6:45

Check out Kevin treck some of the most intense courses in all of the Salient area.

Kevin Robertson 6:45

Check out Kevin treck some of the most intense courses in all of the Salient area.

Exclusive Design

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Visual Builder

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Powerful Tools

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Quick Importer

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Prepare For The Adrenaline

The Best Materials. Handcrafted. Zero Compromises.

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Cool Design

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Amazing Style

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Sharp Edges

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Ultra Durable

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